SEO & SEM Case Studies

"Like most large tourism businesses, ski resorts are frequently searched online. This year we had a documented six-figure increase in hotel revenues alone (not counting the lift ticket revenues) from new guests who found the site online. Wow! Our site is now winning many of the top search terms for our region – even ahead of the much larger resorts. What else can I say - but thanks!”

- Bill Robinson, Owner, Mont Blanc Ski Resort, Montreal Quebec

SEO Philadelphia’s search marketing services mean business. We succeed where other search marketing companies fail. Why? Because we’ve created hundreds of successful search engine marketing campaigns, bringing new customers to businesses in almost every industry.

Whatever your company does, people are looking for you Online now. And we will put you first in line – just like these past clients:

ClassicalPilates.net Takes on Amazon

Classical Pilates sells Pilates DVDs and equipment online throughout North America. It is also a leading provider of Pilates fitness consulting throughout the United States. Classical Pilates approached us with the challenge of ranking near the top of the search engines for the sale of his DVDs, videos and books against a strong set of well promoted competitors including Amazon.com. The company also wanted to diversify the goals of the website by including also expert fitness training and consulting as well as the online store. After our campaign, ClassicalPilates.net holds well over 100 top 10 rankings on Google, Yahoo! and MSN/Live, many of which are top 5, for our tested keyword set. They also hold the #1 overall placement for several essential keyword phrases including “Classical Pilates DVD”, “Classical Pilates Consultant” and “Classical Pilates Instructor”. The company reports that sales of their products and bookings for Classical Pilates consulting have both risen dramatically.
Pilates

Seenex - #1 on the Web!

Seenex is a building security consultancy based in Washington, DC. Their core area of specialty is setting up building access control systems for government and private corporations in the DC area. They had an uphill battle achieving top search engine rankings due to the newness of the website and the strength of their online completion. By implementing a three pronged strategy to improve the site’s technical, content and link situation we were able to push them up the search engines in relatively short order. They now rank #1 on Google for “Building Access Control” and “Building Security Systems”, their two most important search terms, and have first page rankings for many more bringing in more leads than ever before.
Seenex

Law Firm Has 400% Increase in New Client Leads

Napier Legal specializes in personal injury law and needs to be found first on the web. They contact us because their website www.lawyerfortheinjured.ca had no search engine ranking and was an under utilized source of referrals from regional searches for personal injury and class action law firms. The LawyerfortheInjured.ca website was new and in a highly competitive space crowded with powerful and well established competitor sites.

Four months after a strong SEO campaign, the Napier Legal website now ranks in the top 10 for literally hundreds of keyword phrases in its region. A recent report shows 168 first page rankings on Google and Yahoo!, including 112 first overall rankings. The firm has gained not only from a raised professional profile generally but reports a 400% increase in new client web leads.
Law

Higgins Group: 65 First Page Rankings

Higgins Group provides executive search services to the Life Sciences industry, including pharmaceutical and biotech research companies. They search globally for retained executives and by harnessing the power of Search Engine Optimization they are able to reach a much larger audience than ever before. Despite a competitive online marketplace they have some 65 first page rankings and many, many #1 and top 5 rankings for their important keyword set.
Higgins

Ricca Group Uses SEO to Win Survey Respondents

Ricca Group is a medical market survey firm based in Philadelphia. Prior to SEO work being done to their website, they were virtually invisible on search engines like Google and Yahoo. This was a considerable problem for them, as they recruit physicians from around the US to participate in medical market research, and the cost of doing so through traditional marketing methods is significant. By optimizing their new website Ricca Group now ranks well for many important keyword phrases, including #1 on Google for “Medical Market Survey”, their most valuable term. This has resulted in better success in recruitment while saving time and money in the process.
Ricca

SEO Doubles New Hotel Guests for Ski Resort

Mont Blanc Ski Resort is one of a handful of modest-sized ski resorts that can be found on the road leading to Quebec's largest ski resort, Mont Tremblant. The site was unremarkable in appearance and did nothing to distinguish Mont Blanc from its competitors, or to attract new customers, and attendance had been stable or in decline for several years. Google, Yahoo, and other searches in the region brought up many competitors before Mont Blanc. We created a complete strategy that involved developing a strong professional and unique image, and combined this with a powerful search optimization plan. In the first year, the changes we put in place brought a documented 30% increase in overall revenues and a 110% increase in new winter hotel guests coming through the website. These first year revenues alone paid for the search optimization as well as a new website (several times over). The site now recieves over 1200 visitors a day in peak season.

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