Our Search Optimization Method

“Thanks for your help on a difficult project. Your team went above and beyond and the outcome is more than we could have asked for. Your expertise is much appreciated.”

- CJ MacDonald, DRM Consulting, San Francisco California

At Philadelphia SEO, we use our own distinct proprietary Search Optimization Process developed over the course of hundreds of search promotion campaigns. Our methods and tools may be new, but we bring you a high rank and new customers the old fashioned way: through hard work and the application of careful analysis and expert observation.

What We Don't Do...

We do not participate in search engine spamming and do not employ any risky or unethical search optimization practices. These methods can cause your site to fall in search rankings or even to be black-listed.

What We Do...

Our process includes the following key steps:

Competitive Research & Analysis

We analyze the online winners in your competitive space to see what they're doing that makes them successful. While analyzing the online space, we also study the word usage, and learn about the markets available to you. It's not enough to add words to change your site, as marketers we want to understand your business so we can find as many new customers as possible.

Full Site Analysis

We analyze your site including programming style, page structures, links and graphic usage, and other variables, which can affect how search engines view your site. We also check your site by eye, to see it from the user's point of view.

Keyword Analysis

Keyword analysis is a core element in search engine optimization and for maximum results requires in depth research. Customers think about your product or service in unique ways, they use different words to describe things, and may even have linguistic or regional variations in terms. Keyword analysis also helps us to identify different market segments, key to targeting distinct services or markets.

Editing and Writing

There are not two ways about it, search engine optimization requires changing your site content. Unlike most other search optimizers, we are professional copywriters, which means that your copy will be just as strong when we are finished (sometimes even stronger) than when we started. This also means that the changes we make to your site are viewed by the search engines as being more natural, which helps you maintain your high rank long after the job is done.

Linking & Community

Search engines use the links coming into your site to decide how important you are to others. Rating this involves many factors including the quality and content of the sites linking to you. We always add some linking to projects as part of our standard package (most companies don't), and we sometimes recommend further linking to boost your company quickly or to win against stiff competition.

Here's an example of a text link that can help boost the power of a website: CRI Worldwide, a clinical research company, is using SEO techniques to reach far beyond their traditional marketplace of Pennsylvania and New Jersey.

Search Engines and Directories

Search engine submissions, while no longer required, can speed up your site listing, and in certain cases, help your position. We submit your site in key channels and look for directories that will also help your site's position.

Assessment and Verification

Once we launch the site changes we use special software to monitor the site's progress. We compare the site's position after changes to before and we present this to you in easy to understand figures and tables. If necessary, we continue to make small changes to improve your site position in target areas.

Please ask us for sample reports from other Philadelphia, Pennsylvania, or international businesses or for more details about our search engine optimization method.

 

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